Strategic business marketing
Auteur :
Chisnall, Peter M.
Éditeur :
Chisnall, Peter M.
ISBN :
9780132033657
Date de publication :
2 déc. 1994
Dimensions :
23,6 x 17,5 x 2,3 cm
Poids :
761 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
This text offers information about the nature and techniques of marketing applied to industrial products and services, businesses and public sector undertakings. It includes new material on internationalism, the growth in regionalism, the EU, Pacific Basin countries, NAFTA and Eastern Europe.