Managing marketing linkages: text, cases, and readings
Auteur :
Cespedes, Frank V.
Éditeur :
Pearson Education (US)
ISBN :
9780132349239
Date de publication :
25 oct. 1995
Dimensions :
22,8 x 15,3 x 2,0 cm
Poids :
510 g
Langue :
Anglais
Pays d'origine :
USA
Looks at the increasingly intertwined product, sales, and service tasks in a variety of business settings. This work discusses aspects of organization and implementation as well as the interaction of external market factors and internal organizational linkages required to develop and maintain profitable customer relationships.