Essence international marketing
Auteur :
Paliwoda, Stanley
Éditeur :
Paliwoda, Stanley
ISBN :
9780132848039
Date de publication :
1 déc. 1993
Dimensions :
22,8 x 14,8 x 1,1 cm
Poids :
266 g
Langue :
Anglais
Pays d'origine :
USA
Based around the 9 Ps - people, process, power, product/service, pricing, publicity/promotion, place of sale/distribution, planning/control and precedents - this book leads the reader through a series of scenarios and questions so as to properly challenge managerial thinking.