Essence marketing research
Auteur :
Chisnall, Peter M.
Éditeur :
Chisnall, Peter M.
ISBN :
9780132848299
Date de publication :
1 mars 1991
Dimensions :
22,8 x 14,8 x 1,4 cm
Poids :
288 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Offers information about the nature, scope, tools and techniques of marketing research. The author places marketing research in the context of planning and decision-making in business and examines the various types of market research, such as surveys, questionnaires and group studies.