Essence marketing
Auteur :
Majaro, Simon
Éditeur :
Majaro, Simon
ISBN :
9780132853545
Date de publication :
1 sept. 1993
Dimensions :
22,9 x 15,1 x 1,3 cm
Poids :
419 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Sets out to summarize the main principles and concepts of marketing management, examining the definition of marketing and its implications, the marketing mix (role of product, price, promotion), distribution, the sales force and its productivity, marketing planning, organization and integration.