Essence competitive strategy
Auteur :
Faulkner, David
Éditeur :
Faulkner, DavidBowman, Cliff,
ISBN :
9780132914772
Date de publication :
1 nov. 1994
Dimensions :
22,8 x 14,9 x 0,7 cm
Poids :
217 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
This text on strategy at the individual business unit (or SBU) level asks: Where should we compete? What products should we compete with? It provides a framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix.