European casebook entrepreneurship
Auteur :
Molian, David
ISBN :
9780133106817
Date de publication :
25 sept. 1996
Dimensions :
23,5 x 17,5 x 1,0 cm
Poids :
356 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Looks at the role of entrepreneurship in Europe and describes the balance between entrepreneurial personality and process. The text examines the stages of new business development, focusing particularly on the entrepreneur, and the marketing and financing of a new venture.