Customer orientation and market action
Auteur :
Johnson, Michael D.
Éditeur :
Johnson, Michael D.
ISBN :
9780133286670
Date de publication :
17 juin 1997
Dimensions :
23,4 x 17,8 x 1,2 cm
Poids :
400 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Illustrates the importance of understanding customer needs. By integrating research and application, this work helps both students and practitioners gain insights into customer characteristics and needs, and use these insights to improve business decisions.