Strategy in practice
Auteur :
Bowman, Cliff
Éditeur :
Bowman, Cliff
ISBN :
9780133564860
Date de publication :
1 févr. 1998
Dimensions :
23,3 x 15,6 x 1,1 cm
Poids :
339 g
Langue :
Anglais
Pays d'origine :
USA
This work includes a look at how imaginative approaches to organizational structure can help a firm both gain and sustain advantages. It offers guidance as to how strategic change can be managed despite the influence of past routines and behaviours.