Marketing: an analytical perspective
Auteur :
Mudie, Peter
Éditeur :
Mudie, Peter
ISBN :
9780133577570
Date de publication :
18 mai 1997
Dimensions :
23,5 x 17,5 x 2,0 cm
Poids :
660 g
Langue :
Anglais
Pays d'origine :
USA
This book takes an operational approach (as opposed to a Strategic one) focussing on the practical aspects of marketing such as analysing a market or evaluating a direct market campaign.