Fashion sales promotion: the selling behind the selling
Auteur :
Phillips, Pamela M.
Éditeur :
Phillips, Pamela M.
ISBN :
9780133627992
Date de publication :
14 déc. 1995
Dimensions :
24,2 x 18,1 x 1,5 cm
Poids :
520 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Useful for introductory courses in Fashion Sales Promotion at both two and four year schools. This book demystifies the field of fashion sales promotion, introduces readers to each piece of the promotions puzzle, and demonstrates how these pieces fit together. It provides the readers with the ability to apply the skills they've learned.