Planning media: strategy and imagination
Auteur :
Donnelly, William J.
Éditeur :
Donnelly, William J.
ISBN :
9780135678350
Date de publication :
29 nov. 1995
Dimensions :
24,0 x 18,0 x 2,0 cm
Poids :
700 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
For courses in Media Planning and Advertising Media. Very contemporary in its perspective, this text not only explains and illustrates tools of the trade, but also explains the ""why"" and ""how"" while demonstrating the creative mind at work.