Essence consumer behaviour
Auteur :
Blythe, Jim
Éditeur :
Blythe, Jim
ISBN :
9780135731222
Date de publication :
27 mai 1997
Dimensions :
23,3 x 15,7 x 1,2 cm
Poids :
346 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
Aims to help managers and students quickly understand why consumers make the decisions they do - and how to influence those decisions. This book discusses the importance of understanding consumer behaviour, and the tools and techniques available for doing so.