Emerging business online: global markets and the power of b2b internet marketing
Auteur :
Fawzy, Lara
Éditeur :
Fawzy, LaraDworski, Lucas,
ISBN :
9780137064410
Date de publication :
4 oct. 2010
Dimensions :
23,3 x 16,7 x 2,3 cm
Poids :
538 g
Langue :
Anglais
Pays d'origine :
USA
This book introduces ""ebocube"" (Emerging Business Online), a comprehensive, proven framework for Internet B2B marketing in emerging markets. Step by step, readers discover how to use ebocube to integrate all stages of marketing and sales, reduce risks, and more.