Facebook era, the: tapping online social networks to market, sell, and innovate
Auteur :
Shih, Clara
Éditeur :
Pearson Education (US)
ISBN :
9780137085125
Date de publication :
21 juil. 2010
Dimensions :
22,8 x 15,8 x 2,0 cm
Poids :
508 g
Langue :
Anglais
Pays d'origine :
USA
A world-renowned expert shows how to use social networks to drive value and profits in every area of business. This edition includes extensive new coverage on hypertargeting, opt-in channels, Twitter, buyer psychology, and more.