Free prize inside: the next big marketing idea
Auteur :
Godin, Seth
Éditeur :
Penguin Books Ltd
ISBN :
9780141019710
Date de publication :
2 mars 2006
Dimensions :
19,8 x 12,9 x 1,6 cm
Poids :
181 g
Format :
B-format paperback
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. This book shows how you can make your customers feel that way again.