Small giants: companies that choose to be great instead of big
Auteur :
Burlingham, Bo
Éditeur :
Penguin Books Ltd
ISBN :
9780141031491
Date de publication :
7 juin 2007
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
202 g
Format :
B-format paperback
Langue :
Anglais
Pays d'origine :
Grande Bretagne
It's widely accepted in business that great companies grow their revenues and profits year after year - but bigger is not necessarily better. This book looks at a range of 14 private companies, from a brewery to a record label, that chose a different path to success. It helps an entrepreneur consider new directions to make their company great.