Strategic communication: campaign planning
Auteur :
Mahoney, James
Éditeur :
Oxford University Press Australia
ISBN :
9780190303761
Date de publication :
22 sept. 2016
Dimensions :
24,6 x 17,0 x 1,5 cm
Poids :
476 g
Langue :
Anglais
Pays d'origine :
Australie
Strategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planning to business activities around short, medium and long-term needs and to how organisations deal with issues.