How brands grow 2 revised edition: including emerging markets, services, durables, b2b and luxury brands
Auteur :
Romaniuk, Jenni / Sharp, Bryon
Éditeur :
Oxford University Press Australia
ISBN :
9780190330026
Date de publication :
20 sept. 2021
Dimensions :
23,5 x 16,2 x 1,8 cm
Poids :
525 g
Langue :
Anglais
Pays d'origine :
Australie
How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.