Better brand health: measures and metrics for a how brands grow world
Auteur :
Romaniuk, Jenni
Éditeur :
Oxford University Press Australia
ISBN :
9780190340902
Date de publication :
25 janv. 2023
Dimensions :
23,4 x 16,1 x 1,8 cm
Poids :
504 g
Langue :
Anglais
Pays d'origine :
Australie
Brand health measurement is one of the most common and expensive pieces of research companies conduct. All industries and sectors measure the health of their brand to some extent, which means knowing how to do this well is crucial knowledge.