Oxford handbook of music and advertising, the
Éditeur :
Oxford University Press Inc
ISBN :
9780190691240
Date de publication :
12 avr. 2021
Dimensions :
17,5 x 24,9 x 6,4 cm
Poids :
1701 g
Langue :
Anglais
Pays d'origine :
USA
This Handbook explains how music contributes to the advertising that the public encounters on a daily basis. Chapters examine how the soundtracks of promotional messages originate, how we might interpret the meanings behind the music, and how commercial messages influence us through music.