Red queen retail race, the: an innovation pandemic in the era of digitization
Éditeur :
Oxford University Press
ISBN :
9780192862617
Date de publication :
1 juin 2023
Dimensions :
24,0 x 16,0 x 1,7 cm
Poids :
470 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book considers: how innovation through technological change is transforming the service sector; how changing consumer needs and behaviors are forcing firms to alter operations; how firms need competitive strategies and new modes of implementation to respond to this changing landscape; and how public policy will need to adapt.