Marketing
Auteur :
Baines, Paul / Rosengren, Sara / Antonetti, Paolo
Éditeur :
Oxford University Press
ISBN :
9780192893468
Date de publication :
30 mars 2022
Dimensions :
26,5 x 13,5 x 3,0 cm
Poids :
1652 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing provides the skills vital for successful engagement with marketing across all areas of society.