Strategic public diplomacy and american foreign policy: the evolution of influence
Auteur :
Manheim, Jarol B.
Éditeur :
Manheim, Jarol B.
ISBN :
9780195087383
Date de publication :
1 sept. 1994
Dimensions :
20,8 x 13,9 x 1,4 cm
Poids :
259 g
Format :
Trade paperback (UK)
Langue :
Anglais
Pays d'origine :
USA
Political 'image management' has become increasingly important not only in domestic policy but also in international affairs. In Strategic Public Diplomacy, Jarol Manheim examines the growth and impact of such campaigns, arguing that they do have a significant impact on the US foreign policy agenda.