Competitive communication: a rhetoric for modern business
Auteur :
Eckhouse, Barry
Éditeur :
Eckhouse, Barry
ISBN :
9780195115901
Date de publication :
31 déc. 1998
Dimensions :
23,4 x 19,2 x 1,4 cm
Poids :
536 g
Langue :
Anglais
Pays d'origine :
USA
Based on the belief that clearly reasoned persuasion is indispensable to professionals who must convince others of their points of view, this book reveals competitive dimensions of communication to those familiar with contemporary business practices. It is useful for undergraduate and graduate business students, as well working professionals.