Modern competitive analysis
Auteur :
Oster, Sharon M.
Éditeur :
Oxford University Press Inc
ISBN :
9780195119411
Date de publication :
27 mai 1999
Dimensions :
16,1 x 24,1 x 2,8 cm
Poids :
785 g
Langue :
Anglais
Pays d'origine :
USA
This text seeks to demonstrate that combining a sound understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of an organization and provide guidelines for effective corporate strategies.