Dragon multinational: a new model for global growth
Auteur :
Mathews, John A.
Éditeur :
Oxford University Press Inc
ISBN :
9780195121469
Date de publication :
14 févr. 2002
Dimensions :
23,1 x 15,7 x 2,8 cm
Poids :
503 g
Langue :
Anglais
Pays d'origine :
USA
Mathews examines a handful of multinationals from the "Periphery" that have globalized their operations extremely rapidly. These firms have utilized strategies of international linkage and leverage to speed their global coverage. Mathews contends that the new global business world will offer unprecedented opportunities for firms that know how to enmesh themselves in global networks.