Marketing strategy and uncertainty
Auteur :
Jagpal, Sharan
Éditeur :
Jagpal, Sharan
ISBN :
9780195125733
Date de publication :
1 déc. 1998
Dimensions :
24,3 x 19,4 x 2,2 cm
Poids :
793 g
Langue :
Anglais
Pays d'origine :
USA
This text focuses on fundamental strategic problems in marketing. It uses economic and finance paradigms to develop models that allow for such problems as the unobservability of consumer decision processes, uncertain consumer perceptions, economies of scope, and the problem of measurement error.