Innovation management: strategies, implementation, and profits
Auteur :
Afuah, Allan
Éditeur :
Oxford University Press
ISBN :
9780195142303
Date de publication :
29 mai 2003
Dimensions :
24,2 x 16,8 x 2,4 cm
Poids :
694 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Provides a systematic approach to the strategies and processes that underlay the financial results of innovation, using multi-functional research from economics, organizational theory, general management and marketing, and the strategy literature. Designed to meet the number of courses, this book covers innovation management as its core theme.