Information technology: how leading firms use it to gain an advantage
Auteur :
Rapp, William V.
Éditeur :
Oxford University Press Inc
ISBN :
9780195148138
Date de publication :
15 août 2002
Dimensions :
15,7 x 23,6 x 3,3 cm
Poids :
601 g
Langue :
Anglais
Pays d'origine :
USA
Focuses on the strategic principles fundamental to using information technology to gain market control. This book provides case examples of how to use IT. It is designed to help managers struggling with how to harness the information revolution. It describes how non-information technology companies are employing strategic principles and using it.