Marketing power of emotion, the
Auteur :
O'Shaughnessy, John / O'Shaughnessy, Nicholas Jackson
Éditeur :
Oxford University Press Inc
ISBN :
9780195150568
Date de publication :
16 janv. 2003
Dimensions :
24,6 x 16,2 x 2,4 cm
Poids :
572 g
Langue :
Anglais
Pays d'origine :
USA
This book brings together and analyzes the role that emotion plays in the way companies connect with customers, develop new products, improve their strategic positioning, and increase their brand recognition.