Response: the complete guide to profitable direct marketing
Auteur :
Geller, Lois K.
Éditeur :
Oxford University Press Inc
ISBN :
9780195158694
Date de publication :
17 oct. 2002
Dimensions :
16,0 x 23,9 x 3,1 cm
Poids :
730 g
Langue :
Anglais
Pays d'origine :
USA
Direct marketing is the single most effective way to sell products and services. Geller guides the reader through a program of budgeting, forecasting, building lists, choosing suppliers, and developing loyal customers.