Strategy as action: competitive dynamics and competitive advantage
Auteur :
Grimm, Curtis M. / Lee, Hun / Smith, Ken G.
Éditeur :
Oxford University Press Inc
ISBN :
9780195161441
Date de publication :
29 sept. 2005
Dimensions :
24,3 x 16,3 x 2,5 cm
Poids :
553 g
Langue :
Anglais
Pays d'origine :
USA
Presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, this title provides a model for exploiting competitive uncertainty and blind spots.