Competitive spirits: latin america's new religious economy
Auteur :
Chesnut, R. Andrew
Éditeur :
Oxford University Press
ISBN :
9780195161847
Date de publication :
21 août 2003
Dimensions :
21,6 x 14,0 x 1,6 cm
Poids :
404 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This text shows how the development of religious pluralism has radically transformed the "spiritual economy" of Latin America. In order to thrive in this new religious economy, says Chesnut, Latin American spiritual "firms" must develop an attractive product and know how to market.