Global strategy: creating and sustaining advantage across borders
Auteur :
Inkpen, Andrew / Ramaswamy, Kannan
Éditeur :
Oxford University Press Inc
ISBN :
9780195167207
Date de publication :
2 déc. 2005
Dimensions :
24,1 x 16,4 x 2,1 cm
Poids :
581 g
Langue :
Anglais
Pays d'origine :
USA
Deals with the question of how firms can compete in a global environment. This book examines the issues considered central to the study of strategic management in a global context, such as the nature of global advantage, strategic alliances, competing in emerging markets, international corporate governance, global knowledge management, and more.