Surviving transformation: lessons from gm's surprising turnaround
Auteur :
Barabba, Vincent P.
Éditeur :
Oxford University Press Inc
ISBN :
9780195171419
Date de publication :
9 sept. 2004
Dimensions :
16,0 x 23,6 x 2,5 cm
Poids :
550 g
Langue :
Anglais
Pays d'origine :
USA
Describes the impresive strategic turnaround at General Motors beginning in the early 1990s that has brought it back from the brink of bankruptcy. Focuses on how other companies in a variety of industries can learn from GM's experience.