Research methods for media and communications
Auteur :
Weerakkody, Niranjala
Éditeur :
Weerakkody, Niranjala
ISBN :
9780195560442
Date de publication :
27 oct. 2008
Dimensions :
24,5 x 17,1 x 1,8 cm
Poids :
584 g
Langue :
Anglais
Pays d'origine :
Australie
Research Methods for Media and Communications provides a user friendly and comprehensive introduction to media and communications research. It introduces the various qualitative and quantitative research methods commonly used in the social sciences as applied to the disciplines of media studies, communication, mass communication, journalism, public relations and advertising.