How brands grow: what marketers don't know
Auteur :
Sharp, Byron
Éditeur :
Oxford University Press Australia
ISBN :
9780195573565
Date de publication :
1 mars 2010
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
602 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.