Industrial marketing
Auteur :
Ghosh
Éditeur :
Ghosh
ISBN :
9780195677942
Date de publication :
6 avr. 2006
Dimensions :
24,0 x 18,5 x 2,5 cm
Poids :
862 g
Langue :
Anglais
Pays d'origine :
Inde
Designed to meet the needs of management students. This book provides coverage of organizational buying and buyer behaviour, strategy formulation in industrial markets, and product, channel, and price planning for industrial goods and services.