Marketing 4e
ISBN :
9780195993134
Date de publication :
17 déc. 2010
Dimensions :
28,1 x 21,0 x 2,5 cm
Poids :
1190 g
Langue :
Anglais
Pays d'origine :
Afrique du Sud
Marketing continues to be a principles-based, relevant introduction to the subject for undergraduate students in South Africa. The fourth edition of this title covers issues like pricing, product labeling and sponsorship, as well as a wealth of examples to guide students through new topics such as green marketing and marketing communication.