Managing retail 2/e
Auteur :
Sinha, Piyush Kumar / Uniyal, Dwarika Prasad
Éditeur :
OUP India
ISBN :
9780198075943
Date de publication :
9 août 2012
Dimensions :
24,2 x 18,4 x 2,4 cm
Poids :
798 g
Langue :
Anglais
Pays d'origine :
Inde
The second edition of Managing Retailing is a comprehensive textbook designed to meet the needs of postgraduate management students. Based on original research, it provides an in-depth coverage of retailing theory and explains the key concepts of retailing through numerous illustrations, examples, exhibits, tables, figures, and case studies.