Foundations of corporate success: how business strategies add value
Auteur :
Kay, John
Éditeur :
Oxford University Press
ISBN :
9780198287810
Date de publication :
25 mars 1993
Dimensions :
24,2 x 16,3 x 2,9 cm
Poids :
869 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A leading business school economist lays bare the complexities of `strategic thinking' in business and offers a lucid and innovative analysis of the source of `competitive advantage'. Kay engages with and develops the work of Michael Porter, who is regarded by many as the pre-eminent authority on business strategy.