Standards, strategy, and policy: cases and stories
Auteur :
Grindley, Peter
Éditeur :
Oxford University Press
ISBN :
9780198288077
Date de publication :
3 août 1995
Dimensions :
24,2 x 16,2 x 2,2 cm
Poids :
634 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book aims to help business strategists and policy-makers understand how compatibility standards may be used to ensure business success. It combines strategic analysis with an evaluation of standards policy and suggests ways in which markets and policy intervention may be effectively used together. Cases include VCRs, CDs, DAT, PCs, Open Systems, HDTV, and Telepoint cordless phones.