Foundations of corporate success: how business strategies add value
Auteur :
Kay, John
Éditeur :
Oxford University Press
ISBN :
9780198289883
Date de publication :
20 avr. 1995
Dimensions :
23,5 x 15,6 x 2,5 cm
Poids :
659 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Presenting a different approach to questions of business strategy, this book answers vital questions about success and failure in industry. It gives an analysis of the source of 'competitive advantage' and examines how the business strategies of the world's leading companies affect their financial performance.