Americanization and its limits: reworking us technology and management in post-war europe and japan
Éditeur :
Oxford University Press
ISBN :
9780198295556
Date de publication :
23 mars 2000
Dimensions :
24,2 x 16,3 x 2,8 cm
Poids :
756 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In this analysis of Americanisation in European and Japanese industry after the World War II, contributors analyse the autonomous and creative role of local actors in selectively adapting US technology and management methods to suit local conditions and, strikingly, in creating new hybrid forms.