Multinationals as flagship firms: regional business networks
Auteur :
Rugman, Alan / D'Cruz, Joseph R.
Éditeur :
Oxford University Press
ISBN :
9780198295624
Date de publication :
18 mai 2000
Dimensions :
24,3 x 16,3 x 1,8 cm
Poids :
482 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book develops a conceptual framework for understanding the network of relationships that exists around the hub of large multinational firms. The authors bring together perspectives from international business and the organizational analysis of networks to explain their model which is supported by case evidence from several sectors–telecoms, autos, chemicals, retailing, and financial services.