Mail order retailing in britain: a business and social history
Auteur :
Coopey, Richard / O'Connell, Sean / Porter, Dilwyn
Éditeur :
Oxford University Press
ISBN :
9780198296508
Date de publication :
27 janv. 2005
Dimensions :
24,2 x 16,4 x 2,0 cm
Poids :
611 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Representing an important development in the history of retailing, this book traces the growth of this important retail sector. It also traces the rise of major firms including Kay and Co., Grattan, Empire Stores and others, to highlight the ways in which these firms created and exploited social networks through the agency system.