Expressive organization, the: linking identity, reputation, and the corporate brand
Éditeur :
Oxford University Press
ISBN :
9780198297796
Date de publication :
17 août 2000
Dimensions :
23,4 x 15,6 x 1,7 cm
Poids :
467 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This text challenges beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations.