Oxford handbook of corporate reputation, the
Auteur :
BARNETT MICHAEL
Éditeur :
Oxford University Press
ISBN :
9780198704614
Date de publication :
13 mars 2014
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
902 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The Handbook offers a diverse set of scholarly perspectives on the nature of corporate reputation: what it is, where it comes from, and how it may be managed to create and protect corporate as well as societal value. Written and organized in an accessible way, it assesses the current state of the field and provides guidance for future research.