Global television and film: an introduction to the economics of the business
Auteur :
Hoskins, Colin / McFadyen, Stuart / Finn, Adam
Éditeur :
Oxford University Press
ISBN :
9780198711476
Date de publication :
26 févr. 1998
Dimensions :
23,2 x 15,5 x 1,1 cm
Poids :
282 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Global Television and Film is the first non-specialist introduction to the economics of the contemporary film and television business. It explains how these global media markets operate taking into account the unique nature of cultural products and the consequences for public policy and business strategy.